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Vivian Wilson, the 22-year-old daughter of billionaire Elon Musk, is once again attracting major attention online after appearing in a striking new fashion campaign.
Wilson has become one of the featured faces of Savage X Fenty’s latest Pride Month collection, with the Rihanna-founded brand releasing a series of eye-catching promotional photos across social media.
Vivian Wilson Steps Into the Spotlight
The new campaign features Wilson posing in several coordinated lingerie looks decorated with colorful, graffiti-inspired messages including words such as “Proud,” “Queer” and “Love.”
The photos quickly began circulating online, bringing a wave of reactions from social media users and putting Wilson back into the public spotlight.
Some of the images show her posing alone, while others feature her alongside fellow models Laith Ashley, Ifeoma Bosah and Santi as part of the brand’s Pride-themed collection.
A More Dramatic Look Gets Attention
Another series of promotional images takes the campaign in an even more glamorous direction.
Wilson appears in a sparkling version of the collection featuring crystal details and shimmering fringe, completing the look with matching embellished heels.
The dramatic styling and high-fashion presentation immediately caught the attention of people online, with photos from the shoot spreading across multiple social media platforms.
Social Media Reacts
The campaign received plenty of responses after being released, with many supporters praising Savage X Fenty for continuing to highlight different identities and personalities in its advertising.
Actress and LGBTQ+ advocate Laverne Cox was among those who publicly showed support for the campaign, while other commenters praised the brand’s approach to representation during Pride Month.
Others focused their attention on Wilson herself, as her growing fashion career continues to generate headlines independently of her famous father.
Her Modeling Career Continues to Grow
This is not Wilson’s first collaboration with Savage X Fenty.
She previously appeared in promotional material for the company earlier in the year, including a Valentine’s Day campaign, before returning for additional fashion shoots.
Wilson has also worked with clothing brand Wildfang and made an appearance during New York Fashion Week in 2025, adding to an increasingly visible modeling portfolio.
Building a Public Identity of Her Own
Although much of the attention surrounding Wilson has historically been connected to her relationship with Elon Musk, she has increasingly established her own public presence through modeling, fashion and advocacy.
Wilson publicly came out as transgender several years ago and has since spoken openly about LGBTQ+ visibility and representation.
Her latest Savage X Fenty campaign appears to be another major step in that increasingly public career — and judging by the reaction online, the photos have certainly succeeded in getting people talking.
